Case Studies
Case Studies
Honest Credit Card: Growth Enhancement Through Acquisition
Improved the end-to-end onboarding experience. Through targeted enhancements across the KYC flow and early application stages.
Submission Rate
↑ 5%
Incremental Revenue
↑ 2.5M
Honest Credit Card: Growth Enhancement Through Acquisition
Improved the end-to-end onboarding experience. Through targeted enhancements across the KYC flow and early application stages.
Submission Rate
↑ 5%
Incremental Revenue
↑ 2.5M
Wplan: Asset Allocation tool for RM
Simplified the process of the asset allocation feature in the wPlan iPad app to present a more user-friendly interface that reduces the time of interface interaction and improves user satisfaction.
Meeting time
↓ 30%
Advisory adoption
↑16%
Wplan: Asset Allocation tool for RM
Simplified the process of the asset allocation feature in the wPlan iPad app to present a more user-friendly interface that reduces the time of interface interaction and improves user satisfaction.
Meeting time
↓ 30%
Advisory adoption
↑ 16%
B2P: Reimagining Procurement-to-Pay Platform
Resolved key usability issues and improved interaction design. The redesigned experience increases user satisfaction from 4.7 to 6.2 during usability testing.
NPS
65
User Satisfaction
4.7 → 6.2
B2P: Reimagining Procurement-to-Pay Platform
Resolved key usability issues and improved interaction design. The redesigned experience increases user satisfaction from 4.7 to 6.2 during usability testing.
NPS
65
User Satisfaction
4.7→6.2
Market Guide: Feature Reconciliation
Designed a unified Market Guide app merging multiple apps into one experience, introduced design thinking practices, and re-architected information architecture for indoor market navigation.
Discoverability
↑ 42%
Maintenance Time
↓ 66%
Market Guide: Feature Reconciliation
Designed a unified Market Guide app merging multiple apps into one experience, introduced design thinking practices, and re-architected information architecture for indoor market navigation.
Discoverability
↑ 42%
Maintenance Time
↓ 66%
Process
I follow a structured yet flexible design process that helps teams move from ambiguity to confident decisions. The process adapts to context, constraints, and maturity, but always stays grounded in evidence, collaboration, and validation.
01
Discover
Understand the problem before shaping solutions. I explore user needs, business goals, constraints, and existing data to clarify what is truly happening and where the opportunities lie.
Define
Turn insights into clear direction. I synthesize research into focused problem statements, hypotheses, and success metrics that align teams around what to solve and why.
02
Explore
Generate and shape possible solutions. I explore concepts through sketches, flows, and early prototypes, collaborating closely with stakeholders to test assumptions and trade off options.
03
Validate
Test before committing. I validate designs through usability testing, feedback, and experiments to reduce risk and refine solutions based on real user behaviour.
04
Deliver
Ship with intent and keep improving. I support implementation, measure outcomes, and iterate based on results to ensure the experience continues to perform over time.
05
Process
I follow a structured yet flexible design process that helps teams move from ambiguity to confident decisions. The process adapts to context, constraints, and maturity, but always stays grounded in evidence, collaboration, and validation.
01
Discover
Understand the problem before shaping solutions. I explore user needs, business goals, constraints, and existing data to clarify what is truly happening and where the opportunities lie.
Explore
Generate and shape possible solutions. I explore concepts through sketches, flows, and early prototypes, collaborating closely with stakeholders to test assumptions and trade off options.
03
Define
Turn insights into clear direction. I synthesize research into focused problem statements, hypotheses, and success metrics that align teams around what to solve and why.
02
Validate
Test before committing. I validate designs through usability testing, feedback, and experiments to reduce risk and refine solutions based on real user behaviour.
04
Deliver
Ship with intent and keep improving. I support implementation, measure outcomes, and iterate based on results to ensure the experience continues to perform over time.
05
Process
I follow a structured yet flexible design process that helps teams move from ambiguity to confident decisions. The process adapts to context, constraints, and maturity, but always stays grounded in evidence, collaboration, and validation.
01
Discover
Understand the problem before shaping solutions. I explore user needs, business goals, constraints, and existing data to clarify what is truly happening and where the opportunities lie.
Define
Turn insights into clear direction. I synthesize research into focused problem statements, hypotheses, and success metrics that align teams around what to solve and why.
02
Explore
Generate and shape possible solutions. I explore concepts through sketches, flows, and early prototypes, collaborating closely with stakeholders to test assumptions and trade off options.
03
Validate
Test before committing. I validate designs through usability testing, feedback, and experiments to reduce risk and refine solutions based on real user behaviour.
04
Deliver
Ship with intent and keep improving. I support implementation, measure outcomes, and iterate based on results to ensure the experience continues to perform over time.
05
Need a second brain on your product?
I help teams bridge design and execution to drive measurable outcomes.
Need a second brain on your product?
I help teams bridge design and execution to drive measurable outcomes.
Need a second brain on your product?
I help teams bridge design and execution to drive measurable outcomes.