I'm Grace
I am a Product Design Leader and UX Strategist with over 10 years of experience embedding business logic into user experiences. My career is rooted in bridging the gap between product design, cross-functional management, and commercial outcomes across fintech, SaaS, and venture-backed environments.
I approach design not just as an aesthetic execution, but as a driver of product strategy. By balancing deep user insight with a sharp understanding of technical constraints and business KPIs, I help teams cut through assumptions to build clear, scalable product solutions.
Design Leadership & Product Strategy
For ten years I’ve worked on products where trust and regulation shape every screen: credit card onboarding, identity verification (KYC), wealth management and insurance. I lead design by starting with the business problem. I use research and data to find where customers drop off or lose confidence, agree the success metrics with product and business partners, then lead the team that ships and measures the fix.
At Honest, I led a 4-person design team across three product squads. Our KYC onboarding work lifted completion 5%, an estimated US$2.5M in incremental revenue. At Siam Commercial Bank, research and redesign raised adoption of a wealth-advisory tool from 11% to 27%. Most recently I led a 25-person cross-functional team on a large-scale insurance platform, where I scoped and won approval for a THB 9M change request.
I’m open to Design Lead, Head of Design and product strategy roles across Asia and Europe, on-site or remote. I’m based in Bangkok and happy to relocate.
Beyond work
Outside of leading design strategy, I stay curious by exploring how people navigate unfamiliar environments, systems, and cultures through travel, photography, and illustration. I am also actively piloting AI frameworks within my current product workflows, specifically leveraging LLMs to accelerate user research synthesis, data analysis, project management, and strategic decision-making.
These analytical and creative pursuits train me to isolate patterns within noise, anticipate user behavior, and manage complex risks—skills that directly inform how I build and scale products. (And yes, I have a soft spot for red pandas).
